Permea (Experimental Program for Mediation and Education through Art) is a master’s program created by the Consorci de Museus de la Comunitat Valenciana together with the University of Valencia. It addresses in a holistic and experimental way the knowledge involved in the creation of artistic mediation projects, both in the institutional spaces of art and education as well as in other social contexts.
The visual identity had to reflect the character of the master’s degree; less childish and festive and more theoretical and intellectual. To achieve this, we proposed a contemporary set of elements that invites students to intervene in it through images that are generated during the course and that do not require large resources in production.
The identity is structured through a single typeface: Oblong Sans, a friendly grotesque that through a subtle inverted contrast and other unusual details, manages to offer the right space for experimentation and play, while offering a contemporary image. In addition, in order to communicate the idea of dialogue, some typography is arranged as if it were a conversation.
On the other hand, the identity makes use of transparency in several applications. Texts and images from a different nature are mixed with color masses seeking to enhance and take advantage of the program’s name, as well as reinforcing the ideas of exchange and transmission that work as an allegory of mediation and education.