Black Campaign School is a year round leadership, political education and strategy program started in 2017. I was approached by BCS in the summer of 2022 to work with the team at Three Point Strategies to revamp the brand identity of Black Campaign School as well as develop the identity for the resurrection of “Black Camp”: a hands-on, immersive camp located at the historic Haley Farm in Tennessee.
The goal was to create a brand that separated itself from the typical political / Washington DC world. Something that showed intentionality but also screams joy and black excellence. Organizing and campaigning is loud, in your face and direct, therefore I knew that the logo needed to be a reflection of that. After a lot of exploration I found the recently released Artex type family from Optimo and we knew that it fit perfectly. Redaction is used as the secondary typeface.
Upon further exploration we kept stumbling upon the theme of horizon. Knowing that BCS would be hosting Black Camp at Haley Farm for the foreseeable future, we took the prominent and historic library and paired that up with the motif of a new horizon for the logomark.