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British Embassy Logos

Contributed by Stephen Coles on Nov 9th, 2013.
    British Embassy Logos 1
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    British Embassy Logos 2
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    British Embassy Logos 3
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    British Embassy Logos 4
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    British Embassy Logos 5
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    • FF Dax

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    5 Comments on “British Embassy Logos”

    1. That’s not what they used for the lettering on the British embassy in Berlin. This style looks more like a Futura derivative:

      Lettering on the British Embassy in Berlin

    2. By the way, the United States present themselves in faux small caps from a generic grotesque:

      US Embassy Berlin
      Photo: CC Håkan Dahlström

      The French went for the quintessential French typeface — “Europe”:

      And the Dutch? Painted Arial, what else!
      Photo: © Frank Grießhammer

    3. That’s not what they used for the lettering on the British embassy in Berlin.

      I stumbled on these Dax logos in a search for something else. They seem fairly new and not universally used. Perhaps it’s a rebrand in transition.

      What a high standard that has been set by the world’s embassies!

      “Europe”? Is that a typo or joke I don’t get?

    4. In France, Deberny & Peignot possessed the rights to distribute Futura. They renamed it to Europe — according to Fernand Baudin, in order to mask its German origins.

    5. I am particularly disappointed by the Dutch embassy’s use of Arial, although the American embassy’s faux small caps come rather close. 

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