In The Future Is Analog, David Sax points out that the onset of the pandemic instantly gave us the digital universe we’d spent so long anticipating. Instant communication, online shopping, virtual everything.
In chapters exploring work, school, religion, and more, this book asks pointed questions: Is our future inevitably digital? Can we reject the downsides of digital technology without rejecting change? Can we innovate not for the sake of productivity but for the good of our social and cultural lives? Can we build a future that serves us as humans, first and foremost?
This cover concept had designer Pete Garceau set the title in DIN Next Bold Condensed, and then partly cut the letters out of the paper and gradually fold them open to reveal a gradient color background. Handlettering completes the mostly analog effect.