Established in 2015, Blix was created by father and son duo, Edouard and Ariel Sterngold, with the aim to supply high quality ingredients in the home. They spotted a gap in the market creating an advanced system that is scalable, sustainable, and intuitive for everyone to use. Following extensive testing and prototypes, they created the perfect blender, ideal for at home smoothies. Blix went on to launch their product in 2019.
In order to resonate with Blix’s demographic and to develop a modern, playful brand, I redesigned the packaging of their cups. I hand drew 60+ custom illustrations. These illustrations denote the strongest flavor profile in each recipe.
F37 Foundry’sF37 Ginger was used during the branding and packaging process. F37 Ginger’s geometric shapes and unusual near-circular counters, makes it ideal for fun and exciting packaging.