Moniflo

Oslo-based design studio Heydays has made an identity for the investment platform Moniflo. The typeface used throughout the identity is Store Norske Ja, with Store Norske Ja Mono as support. The project as described by Heydays:

Moniflo offers simple fund investing with a focus on sustainability. By using the UN’s Sustainable Development Goals to highlight the real-world impact of your investments, you get valuable insight that can guide you towards more than just financial return. The service and identity are also designed to give the financially inexperienced a simple and accessible entrance to invest, regardless of skill or investment amount. The flower metaphor and colors signal an uplifting, sustainability-focused growth and play a prominent part in Moniflo.

In addition to the brand and strategic work, we helped the team to implement the brand in the Moniflo app. We ensured that the colorful identity came alive in the app, by working from top-level user flows to actual design implementation.

Photography: Lasse Fløde