Bruynzeel’s fabrieken Zaandam product catalog
8 Comments on “Bruynzeel’s fabrieken Zaandam product catalog”
According to an internal document of Lettergieterij Amsterdam, with a list of the provenance of all typefaces they sold, Kaart Antieke is indeed based on Blair (later renamed Litho Gothic).
Thank you for this info, Sander! Much appreciated.
Blair (Inland, 1900) was originally an all-caps typeface. In 1910/1911, Inland expanded it with a lowercase and renamed it Litho Gothic. Now the question is: did LA copy Blair and add the lowercase themselves? Or was it made after Inland issued Litho Gothic? In that case, the 1909 date for Kaart-Antieke (as given by Hans Reichardt) is incorrect. Do you have any dates for LA’s release? I checked Letterproeven van Nederlandse gieterijen by Lane & Lommen, but unfortunately the pdf version that I have is missing the relevant page (p. 186).
This post was published as a double feature together with CJ Dunn’s contribution about twd. Like Bruynzeel, the Slovakian hardware retailer deals with furniture and doors, and their current visual identity has quite a few things in common with Zwart’s 1930s design. Most strikingly, it uses contrasting weights from CJ’s Pennypacker family. This includes a bold wide style which looks similar to Annonce. That’s not a coincidence: Pennypacker takes inspiration from Neue Moderne Grotesk.
Such thorough research — thanks, Florian!
A transcription of the complete list can be found here:
Kaart Antieke is dated 1909. “(o.k. ’13)” means the lower case (onderkast) was added in 1913.
Lane & Lommen date it to 1910. They don’t mention the lower case at all.
I wish I could supply you with a complete pdf of the book. I did the layout, and still have the files. But they are 25 year old QuarkXPress documents, and I can’t open them anymore…
I do have a copy of the original LA document somewhere that I could send you.
Chris, thank you!
Sander, geweldig! That’s a terrific document, very helpful. This sounds like LA first obtained ATF’s Blair (either by electroplating or, more likely, by licensing the design) in 1909. And once the Americans had added a lowercase, the Dutch added that to their library as well. Now the dates add up. And strictly speaking, I now should merge our entry for Kaart-Antieke into Litho Gothic, knowing it is just another name and not a different design. But I’ll leave it for now.
I wish I could supply you with a complete pdf of the book.
Thanks for the offer, that’s very nice. But no worries, now I know whom to ask, should I ever run into missing pages again. :)
Page 186 of Lane and Lommen definitely says “Kaart-Antieke is Blair van Inland Type Foundry”. No further commentary.
Thanks for confirming! I’ve updated the typeface bio.