Alpro packaging and website
Contributed by Kimmy Kirkwood on Apr 12th, 2023. Artwork published in
circa 2019
.
Source: packagingoftheworld.com License: All Rights Reserved.
LunchBox is used on all Alpro packaging and web design. From design studio Elmwood, via Packaging of the World:
Inspired by our plant-based product truth and the visual opportunity for authenticity, our design heroes nature, by celebrating the natural world and all its ‘perfect imperfections’. This concept is brought to life across all design elements; with an emphasis on white to denote naturalness and stand out, photography that heroes the real ingredients and a hand-crafted illustration style.
On the various language versions of Alpro’s website, LunchBox is used for headlines, paired with Geomanist for text.
Source: packagingoftheworld.com License: All Rights Reserved.
Source: packagingoftheworld.com License: All Rights Reserved.
Source: packagingoftheworld.com License: All Rights Reserved.
Source: www.alpro.com License: All Rights Reserved.
English-language website
Source: www.alpro.com License: All Rights Reserved.
German-language website
Source: www.alpro.com License: All Rights Reserved.
Dutch-language website
Source: www.alpro.com License: All Rights Reserved.
Spanish-language website
Source: www.alpro.com License: All Rights Reserved.
French-language website
3 Comments on “Alpro packaging and website”
Thank you for finding this, we get this brand and not knowing the font has been driving me nuts!
D Jones,
Of course! I’m trying to get on top of adding all my typeface uses that I’ve seen over the years.
Hello Kimmy, once again all the best for the successful birth of your child. About the packaging: really a successful design, especially with regard to the idea that you can rotate the packs and the pictures match each other. The font resonates with me too, showing that color can spice things up.