From Naïf:
Naïf Care was established in 2013 in the Netherlands by Jochem & Sjoerd. When they became first time dads, they found out that even skincare products for babies contain harmful ingredients. And so, Naïf was born: skincare for Babies & Kids with natural ingredients that the baby skin really needs. Not only are they good for the skin, they also don’t harm the planet. Nothing more, nothing less. Soon after, adults also started using Naïf’s products. By now there is an assortment for young and old. They believe everyone deserves good, easy skincare made with natural ingredients.
Naïf use F37 Foundry’s bestseller F37 Ginger across their brand, including packaging. F37 Ginger’s geometric shapes and unusual near-circular counters, make it an ideal choice for logos and packaging. Since 2023, Ginger is accompanied by a (custom?) round and bubbly typeface named WorryFree.
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