Lido Sounds visual identity
Bastardo Grotesk is paired with bold cheeky illustrations in the new identity for Lido Sounds, a new open air festival in Linz, Austria. The name of the festivals joins LI (Linz) and DO (Donau); “lido” also meaning “beach” is the client’s brief summed up: urban meets beach vibes meets festival. From the designers, HFA Studio:
The goal: A timeless concept that includes many different genres. And a very simple modular system that the client can work with for different graphic assets.
We created a colourful, bold and simple design that is adaptable to various genres and days. A colour code that guides you through the days, stages and different line-ups of genres. Combined with simple yet funny illustrations to create a unique design language."
We wanted to bring the city animals to life: Rocking rats, dancing pigeons, city dogs that bounce to the sound system. And a colour code with a strong “i want ice cream and summer” kind of vibe.
