Dancing Sands is a distillery located on Golden Bay, one of most remote places of New Zealand. They craft gins and other delicatessen products inspired by traditional New Zealander products and tastes.
The whole identity, from logo to labels to running texts, is set in Luke Prowse’s NaN Holo together with warm and vivid colors as well as linear geometric illustrations. The whole denotes some light Art Deco references with a breath of simplicity. Holo’s wide proportions and occasional rounded features bring affordability and warmth to the whole.