The Mad Book of Magic and Other Dirty Tricks by Al Jaffee
3 Comments on “The Mad Book of Magic and Other Dirty Tricks by Al Jaffee”
Thanks for this lovely tribute, Sunny.
The MAD logo is very likely custom drawn. In 1998, Harold Lohner took it as inspiration for a typeface: Madfont comes in three all-caps styles: Regular, Thorns, Bars.
The version of the book featured on Archive.org is actually a 5th printing, per printer’s key. The 1970 1st printing only features a Signet Books logo. So the 5th printing could be from later than 1970, maybe 1975 if they only made printings once per year.
But Times Mirror did use something similar to Corporate Gothic in an ad for Plan Hold Corp. filing systems as early as 1969. And there are other books from NAL and NEL published prior to 1970 that may have featured a logo set in the font. Many Times Mirror news stations too. Jeppesen Sanderson, who were purchased by Times Mirror in 1961, also used it for their logo during the 1970s, possibly earlier.
Whoops, when I said 5th printing, I actually meant 6th printing, but you get the idea. The Copyright and First Printing dates on front matter need not have to change, so there is no clear way to tell the actual printing date based on these. And Archive.org features numerous errors of this nature when it comes to publication dates.