Maxevilleis used in both Regular (solid) and Construct (stencil) styles throughout the visuals of Change Matters and its central event, the 16th Architects Conference in Portugal. The identity was designed by V-A Studio:
Change Matters is an event by the Portuguese Order of Architects dedicated to change for a more sustainable future in the practice of architecture in Portugal. The program questions the role of sustainability, ecology, and ethics in practice, launching a global and inclusive challenge that calls upon everyone to imagine a future that demands environmental, territorial, cultural, and social sustainability.
The urgent theme of sustainability presented a challenge in the communication of Change Matters, whose central event was the 16th Architects’ Congress in São Miguel, Azores, accompanied by a parallel program aimed at the general public. While architects are well-versed in the importance of sustainable practices in their field, communicating the urgency of the issue to a general audience proved to be a significant challenge. Additionally, designing a cohesive brand and website that would appeal to both audiences while still representing the values and goals of the program required a thoughtful approach.
To address the challenge, we developed a comprehensive visual identity and motion system that focused on the theme of change and the importance of sustainability in architecture. We created a visual identity that’s versatile for use in many different applications. We also designed a responsive and mobile-friendly website using a headless CMS and React JS, providing a seamless user experience for both architects and the general public. By creating a clear and cohesive brand that effectively communicated the importance of sustainability in architecture, we were able to successfully engage both audiences.