FAIR.XYZ explores a new experience to create fair, safe and transparent NFT launches for collectors and creators through a non-code platform. Since its launch FAIR.XYZ has gained a lot of popularity and trust within the NFT industry giving them the opportunity to raise £3.72 million in seed investment. The company has also partnered with the Ukrainian government to launch NFTs to fund the war against Russia.
Its identity revolves around Neue Montreal by Pangram Pangram and Akkurat Mono Regular by Lineto for accents, lending the brand a digital feeling. Throughout the art direction, we tried to enrich the typography with a mix of upper- and lowercase and different font sizes, to have a dynamic, high end, and strong branding that stands out within the industry. The logo is based on Druk Wide by Commercial Type, with a modified F.