Joseph Binder Award 2022

The Joseph Binder Award is an international competition for graphic design and illustration. It is named after one of Austria’s most outstanding graphic designers.

Joseph Binder once said, “The process of creation is unknown, we wish to find out.” Bringing this process to the forefront, we highlighted three aspects well known to all designers: curiosity, focus, and fame.

Based on his iconic poster designs and special use of color, form, and perspective, we take these three aspects of the creative process and place them at the center of our design for the Joseph Binder Award 2022.

The tradition is to choose one of the winners to create the design for the following award. The design concept had to be related to the work of Joseph Binder. The challenge was to create a concept and design that gathers attention in the media noise of our creative industries target group. The design needed to be adaptable for an award show, exhibition, book, animated film, and conventional media.

The definition of a narrative created a storyline that helped the audience to identify with. In order to get more attention, we created three expressive and bold visuals which we also animated for digital channels. We developed a design system that allowed us to design the diverse range of needed touch points.

For more images and a full list of credits, see the case study.