This is the first time that Banco de Comercio has undergone a change in identity since its foundation in 1980 (Banco de Comercio was the only bank in the Peruvian financial system that had never changed its identity)
We changed and shortened the name to make it more memorable, simple, and clear. There was confusion among people who thought the bank was only for merchants, so we wanted to avoid that. We also gave the brand a symbol (an isotype) to solve performance problems in digital environments such as internet banking, apps, and social networks. We used the flag as a symbol to represent the achievements and resilience of its clients.
For the brand’s color palette, we proposed black as the main color to convey a serious, mature, and professional image. We also added red and purple to accentuate the palette and communicate a more agile, innovative, and modern brand.
We used a modern serif typeface – Financier Text – for the logo, which stands out from the competition and maintains certain traits of the original logo typeface. We complement with a sans serif typeface – A2 London – for the branding system that can adapt to all touch points.