Studio DAD is a writing and design agency that builds brand identity systems, content, campaigns and experiences. In embarking on a full rebrand for landscape architecture firm Shapiro Didway, DAD developed a deeply collaborative process with the client’s brand leadership team. Over the course of more than a year, there were design charrettes, internal and external testing, and many deep discussions around how best to realize the spirit of the firm.
DAD designed a comprehensive identity system that would touch every aspect of the firm—from marketing to working documents to portfolio photos to environmental design. A completely new website was designed and built, and a brand launch campaign sealed the deal. The wordmark is set in Yport. The brand fonts are Beirut, Roboto Mono and New Hero