Launched last year as one of Footballco’s latest channels, Indivisa is a new women’s football brand designed to create an exciting community for fans of the game.
In partnership with the in-house creative team, we identified a strong visual aesthetic to help establish the awareness of women’s football, in an empowering, passionate way. Built on the idea that Indivisa is a community-first editorial platform, we created a brand that provides a timeless yet forward-thinking approach to female-focused content.
A minimal and bold typographic style alongside personal touches and flourishes really brings the whole INDIVISA world together. A light-hearted, approachable identity encourages the audience to engage and participate in the women’s football scene.