Underdays is a London based underwear brand for all women of all shapes and sizes. For their branding, we created a minimalist and colorful visual identity. The fun side of the brand is reflected via the U monogram, representing a unique and strong symbol that provides a real personality to the brand. The branding reflects this through a modern and sleek design, with vibrant colors and organic shapes to represent the diversity and uniqueness of everyone. The branding of Underdays was created to visually reflect inclusivity and diversity.