On Saturday June 11, 2022 the Contemporary Calgary LOOK2022 gala raised nearly $1 million. This record amount will support the significant visual arts destination dedicated to modern and contemporary art and being the place of connection for Calgary’s art community.
The brand identity for this fundraiser was inspired by Andy Warhol and his favourite noightlife venue, Studio 54. The typography uses the client’s brand typeface LL Replica, paired with a custom “22” lettering. In some instances, “22” is set in Mabry.