The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants, and ultrasound. Because of that, not only do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.
We use three different typefaces: Neue Haas Grotesk for English text, paired with Midashi Gothic Pro MB31 for Japanese text – two timeless typefaces, matching AIZOME’s reinvention of traditional aizome dyeing. For titles, we created our own, custom Ultra One type. We used the traditional Mincho type Hiragino Mincho Pro W6 as a base to reflect the rich history of the ancient Japanese dyeing tradition. We then used p5.js to generate frequency waves on top, which represent ultrasound, which is the core of AIZOME’s innovative dyeing technology.