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P&T Knitwear identity and store

Contributed by Playtype Foundry on May 22nd, 2023. Artwork published in .
P&T Knitwear identity and store 1
Source: www.instagram.com Pràctica. License: All Rights Reserved.

Playtype’s Publish Gothic used beautifully by Barcelona and New York based design studio Pràctica for P&T Knitwear, a family-owned independent bookstore, podcast studio, event space, and cafe on Manhattan’s Lower East Side.⁠ Pràctica writes:

Named after the family business established in the same neighborhood 70 years ago, the commission required taking its old sign as a starting point.⁠

As a result, we transferred its main visual attributes into a system based on the structure of book spines, reinterpreting them as a communicative and signaling tool. This way, we rely on a familiar strategy to the reader as book-spine browsing, directing it to an unprecedented medium and solving signage, daily comms and merch all at once.

See more images on Behance.

P&T Knitwear identity and store 2
Casey Steffens. License: All Rights Reserved.
P&T Knitwear identity and store 3
Casey Steffens. License: All Rights Reserved.
P&T Knitwear identity and store 4
Casey Steffens. License: All Rights Reserved.
P&T Knitwear identity and store 5
Casey Steffens. License: All Rights Reserved.
P&T Knitwear identity and store 6
Casey Steffens. License: All Rights Reserved.
P&T Knitwear identity and store 7
Rafael Gamo. License: All Rights Reserved.
P&T Knitwear identity and store 8
Pràctica. License: All Rights Reserved.
P&T Knitwear identity and store 9
Pràctica. License: All Rights Reserved.
P&T Knitwear identity and store 10
Pràctica. License: All Rights Reserved.
P&T Knitwear identity and store 11
License: All Rights Reserved.
The menu additionally uses  by .
Source: www.behance.net License: All Rights Reserved.

The menu additionally uses Pitch by Klim Type Foundry.

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  • Publish Gothic
  • Pitch

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