The film’s title on the US posters is set in Wilke Halftone, a design by Martin Wilke for Photo-Lettering, Inc., and further distorted using an optical effect, perhaps a dip-arch combined with a tapered perspective. Such optical effects were offered by many type suppliers of the era, including Photo-Lettering. This unique titling was also used in the film’s theatrical trailer and also on the Italian and Turkish posters, minus quotation marks. The tagline is set in ITC Korinna and the credit block is set in Venus Condensed.
For the 1977 French poster, the film’s title is set in ITC Souvenir with a credit block set in Univers. For the 1977 Italian poster, the film’s title is tightly set in ITC Grouch with a credit block set in Akzidenz-Grotesk. For the 1981 Turkish poster, the film’s title is set in Folio. Tagline appears to be set in Times New Roman and the credit block is set in a condensed News Gothic. Additional Turkish text looks to be set in Helvetica or similar.