The National Film School of Denmark is a state school located in Copenhagen. It has eight programs: documentary director, fiction director, animation director, producer, scriptwriter, cinematographer, sound editor, film editor, game developer. Lars von Trier and Susanne Bier are among the famous graduates.
Independent creative company Barkas (Denmark/Sweden) created the new visual identity for the school. The typeface used is Reply by Kasper Pyndt, a Danish graphic designer and founder of Approximate Type.
The identity is a colourful new direction, symbolising this diverse new era. It embraces flexibility with a bilingual modular system, providing endless compositions within one frame.
In the article for The Brand Identity, founder and creative director Mike Wittrup explains:
To accommodate this, the typographic direction was intentionally straightforward, for the sake of legibility and versatility. To keep things simple and easy to work with we use one typography and one weight.
Senior Designer Marie Dissing adds:
His minimalistic yet subtly detailed sans serif was the perfect choice to balance out the expressive colours, different styles of photography and edgy motion, and add a timeless modern feel to the identity.