The Contemporary Theatre of Ohio, formerly known as CATCO, has been a pillar in the Columbus Theatre community for nearly forty years. The Contemporary harnesses the transformational power of theatre to inspire a community of empathy. They asked for help with their brand strategy and identity system, and we worked with them to keep their reputation high, rethink what they’re called, and reimagine how they look.
The core of The Contemporary’s branding system is diversity. A single expressive type family – Obviously from OH no Type Co. – paired with a strong underlying grid, and a broad color palette form a deceptively broad kit of tools for creating that visual diversity. The design system is flexible enough to create a unique feel for each of the theatre’s productions. The primary branding sits on top, making it clear who’s producing the show.