EUT+ is an initiative led by the University of Technology of Troyes (UTT) in partnership with seven other European universities. The vision of the initiative, whose motto is “European values at the service of technology”, emphasizes on interdisciplinarity, sustainable development, and humanistic values.
To affirm these values, the eight partner universities called on Havas Paris’ brand design to imagine and develop a new identity of this common campus. A territory that holds the colors of the European Union and carries its values, a fair mix between humanism and technology. Around the notion of links and paths, we have developed a clear and fluid system that is the metaphor of the journey of the students and the standard of European research in technology.