Sheltr is a cohousing project offering private rooms with shared living spaces. The company wants to be the sustainable answer to traditional housing by reducing people’s footprint, spending less money and having more fun. An all-inclusive rate provides people with hotel-like amenities, so they can live worry-free.
We chose G2 Ciao as the brand typeface. This quirky details of this non-traditional face by Gruppo Due provides a unique character. The distinctive numerals were perfect to subtly incorporate the brand identity in Sheltr’s signage. This allowed us to create a typographic key addressing the various locations while retaining the privacy of their location.
Sheltr’s perky logo was created using the Gumball, giving it a warm and inviting vibe, without taking itself too seriously.