Câlin is a guesthouse in Valréas, Provence, intended for complete isolation and indulgence. From the About page:
Câlin can be found nestled in an unusually secluded and calm setting in the southeast of France. With undisturbed views on long stretched wine fields, trees and mountains, actual peace and quiet is what first meets the senses at this exclusive Provence property.
The elongated accent shapes come from the typeface Elastik which serves as a foundation for this logo. They are reminiscent of time stretching out. Both accents can move freely up and down, as if being blown away by a forceful gust of Mistral wind.
Because of Elastik’s extreme weights, there was only one brand font needed to create the whole Câlin identity.