Frank Sinatra – My Way album art
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Nowadays Eras is associated with the ITC label. This use predated the release of ITC Eras by seven years, though: the design was started by Albert Boton and Albert Hollenstein at Hollenstein Phototypo as early as 1961. Initially in a single weight without lowercase, the design made it over to the United States in 1964, when Photo-Lettering adopted it. The lowercase was added at Hollenstein in or before 1973, at the request of Gerard Blanchard. The ITC release from 1976 then expanded Eras to five weights plus Outline and Contour styles.