A breakthrough product needs a breakthrough brand identity. We focused on building a visual and verbal identity that cut through the noise with differentiation and delight. An identity system that captures and translates the surprise moment of the product throughout the entire brand experience. With our key audiences leading the narrative, we constructed a visual system that wreaked with nostalgia. Like a song that immediately transports you back in time to your childhood roller rink or bowling alley. We arrived at the perfect intersection of retro nostalgia with a modern twist.
The Social Sleeve design system uses a a variety of components, allowing for fluid, unique, and eye-catching executions. The primary logo – based on West Cooper Nouveau – is unconventional, teetering functionality with flair. Its soft and flowy construction is sure to turn some heads. Our brand mark might bust through your living room wall when you least expect it. Surprise!
The Social Sleeve typographic system doesn’t hesitate. Leading the charge is Okay! Serif from Gradient. This display gem makes you want to write your name, frame it, and put on your wall. Sliding in for support copy is Obviously – the groovy workhorse by OH no Type Co.. Our type system has attitude and confidence, while bringing comfort and warmth. The pairings compliment one another with curved serifs / stress.