Aardvark Wine & Beer is a boutique shop created “to take the snobbery out of wine”. Founded by a self-taught connoisseur turned certified sommelier, Aardvark brings a humble, community focused approach to learning about and loving wine. They arrived with an idea and an off kilter name. We took it from there and created the visual system, character and illustration, and tone of voice that make Aardvark a destination.
The primary Aardvark logo is based on Retail Display, with modifications. It is paired with a custom secondary script logo, and an eclectic typeface palette, consisting of some of the solid styles ofABC Grow plus ABC Laica and Ostia Antica.
Art direction, creative direction: Nonfiction
Exterior murals: Nick Stull
Environmental: Creative Palette
Signage: Graph X Productions
Apparel: Tonic Studios