Basier by Atipo is used across the whole identity of Butcher & Barlow.
Butcher & Barlow is a law firm with the weight of 135 years of history on its shoulders, and all the corporate stereotypes that come with it. But as generational change happened internally to promote younger and more entrepreneurial partners, the firm needed to reflect that externally. That meant a modern identity that echoed the more relatable and personable direction the firm wanted to head in. The symbol, featuring an outer protective B enclosing an inner B, symbolised trust and reassurance.