The World Ocean Day Conference, organised by Fair Seas, brought together ocean advocates, government representatives, industry professionals, and key stakeholders in Ireland. The primary focus of the conference sessions revolved around the designation and management of Marine Protected Areas (MPAs). The aim was to learn from global best practices and collectively map out the next steps for protecting Ireland’s oceans.
Fair Seas requested an identity for the conference that would celebrate the ocean, appeal to their target audience and complement their own visual identity. It needed to be memorable and adaptable across multiple print and digital applications.
The ‘World of Oceans’ concept relates to the fact that the ocean covers 70% of our planet and was built around a series of experimental watercolour images. These provided a unique palette of colour and texture and formed the basis of the identity. The vibrancy and character of the images set the tone for the what was a memorable few days.