For the identity revamp of Ras l’Bock, a microbrewery from eastern Quebec, we knew we had to tap into what the brand is known for: good times. Its fun loving boldness called for strong colors, amusing characters and a funky font. The brand uses Brice and counterbalances it with Acumin in multiple width-weight combinations.
A fun brand deserves a fun positioning that reflects its reason to be! Cheers!