République Studio created the visual identity, signage, and the packaging for the Lacoste Pressing store, located at 51 Rue de Turenne in Paris, commissioned by Aimko. A rare occurrence for a boutique, it even caught the attention of the 20h news, which featured it in a segment ;)
This year marks the 90th anniversary of Lacoste. To celebrate the occasion, the brand launched a pop-up store during Roland Garros, showcasing 90 years of style. The exhibition highlights archival pieces, iconic tournament silhouettes, and also the reissued limited edition Tennis 1992 collection.
Visual identity, packaging, and signage: République Studio
Concept, design, and production: Aimko
Photos: Ivan Mathie, Alex Penfornis, and La Clef Prod