The PolyU Design Show 理大設計展, an annual highlight event of the creative and innovative industries in Hong Kong, is organized by the Hong Kong Polytechnic University, School of Design. From the Behance website where you can find their full visual identity design:
Need not be flat
A lone circle
Has its own strings.
Pitch black will converge
Expand through time
Engrave to reverberate.”
The exhibition features more than a hundred design projects created by students from the School of Design. Inspired by the concept of the growth of the universe as an analogy for the growth of our cohort of design students, this year’s theme of the show is “Grow to Discover, Expand to Show”.
As our journey comes to an end, what was once hidden in the dark has been illuminated. Through this journey, we have discovered our innate talents, interests, and skills, which have set us apart as individuals. Our vibrant individuality is something that continues to expand with time, leaving an indelible mark along the trail of our paths. As we move forward, we carry with us the memories of our growth and accomplishments, knowing that we are capable of achieving even greater things in the future.
The exhibition’s art direction, graphics, motion graphics and more are designed by Kiki Yip and Rico Yip; wayfinding and space design by Polar Hong and Jennifer Lee, and the publication (leaflet) was designed by by Kay Lee.
In addition, Kiki Yip did the custom Chinese title that was inspired by Jack Halten Fahnestock’s Tiny (available from Velvetyne Type Foundry). Other fonts include Aeonik Light from CoType Foundry, which is being used in posters, wayfinding, publications, and more, while M Ying Hei HK can be found in places where functional Chinese is needed.
The project was made by students from the BA (Hons) program at the Hong Kong Polytechnic University (PolyU), supervised by Roberto Vilchis Echeverri. Please visit the Behance presentation for the full visual identity design.