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Ads for Bohn Aluminum and Brass Corp, 1945–48

Contributed by Stephen Coles on Jan 3rd, 2014. Artwork published in .
1947
Source: www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

1947

Illustrations by Arthur Radebaugh. The Bohn logo is lettered, not type. It underwent various changes over the years, starting with a slab serif in the early 1940s, then a sans for these ads later in the decade. By 1948 they fixed up the ‘N’ and raised the waist on the ‘B’ and ‘H’.

What typeface for ads about the future? Futura, of course!

1947
Source: www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

1947

1947
Source: www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

1947

November, 1945
Source: www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

November, 1945

1947
Source: www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

1947

1946
Source: www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

1946

1947
Source: www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

1947

1948
Source: www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

1948

Typefaces

  • Futura
  • Garamond No. 3

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