3 Comments on “Strange Lands Gin”
By modern standards some critics would deem them misfits, but to a typographer who is striving for just such a feeling they can be a godsend. Don’t condemn all old-timers. Perhaps it is time for us to study the old-timers a little more carefully to determine the practicality of these and the many other faces. Just because they were popular in the period that has come to be known as the Dark Age of Printing does not mean that we should condemn all of them to oblivion without fair trial. There are plenty of type faces (and much hand lettering) in use today that could more profitably be condemned for their lack of beauty and for their illegibility.
Right on, James!
Thanks for finding this amazing quote, Florian!!
That’s a good one! So true. Love the branding and vibe with it.