Perched on the 44th floor of the prestigious Place Ville Marie in Montreal, Rose Orange is a new summer terrace designed by the A5 Hospitality group. With breathtaking views and sunsets, it’s a place of joy and vibrancy. The graphic identity was created by Baillat Studio, tasked with infusing a touch of pink into the terrace.
“The goal was to bring a sense of sophistication and playfulness to the brand’s look,” says Jean-Sébastien Baillat, the founder of the studio. The typography, crucial to the project, exudes an upscale feel with a serif font, Romie (by Margot Lévêque) for the logo and Regola Neue (by Formula Type) for the secondary typeface. The design is a timeless and contemporary blend, all created with a vibrant approach in Illustrator.