The town of Quintana del Pidio, where the vineyards are located, holds a rich cultural and historical tradition with a Benedictine monastery from the 12th century: a fact that also inspired the circular seal evoking the monastic heritage.
The essence of these Castilian wines is well portrayed via this old-style typography inspired by the Castilian literature; thus echoing a historical period when vineyards also thrived on the area.
Several paragraphs in the wine label play an instructive and pedagogic role, where Pliego adds to both the readability and appeal of the text. The typeface’s capital letters are also rooted in the Castilian tradition, language and history.
Another key factor that prompted the studio to choose this typeface is the rhythm and quality of its figures, essential to express numerous characteristics of wines and beverages (such as alcohol percentage, vintage, bottle numeration, or months in a barrel).
Pliego was combined (seeking a subtle contrast) with the grotesque Sweet Sans.
Last but not least, a noteworthy feature of the type family is that it can nicely perform as a display font, as much as for body copy.