From Cliché to Archetype, 2011 Ginko Press edition
Source: http://www.gingkopress.com License: All Rights Reserved.
This 2011 reprint of Marshall McLuhan’s From Cliché to Archetype, desiged by Anne Burdick, features Arbor, printed on a transparent jacket and wrapped around Torque and yellowness.
From the book’s printer, Asia Pacific Offset:
The case also has the title dembossed deeply on the front cover which lines up with the title that is silkscreened on the durable acetate jacket.
See also: the typographic design for the book’s first edition.
Source: http://www.asiapacificoffset.com License: All Rights Reserved.
