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Jaegher Bicycles

Contributed by Guido Groeneveld on Feb 28th, 2014. Artwork published in .
Clever customised R. It has got its leg from the capital J.
Source: www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

Clever customised R. It has got its leg from the capital J.

The design of the visual identity, the cycle frames, and packaging for the Belgian tailormade Jaegher Airlight Steel Race Cycles by Jelle Marechal and Christophe Ghewy (Bowling Brussels).

Clever use of Grover (Sudtipos) for the logo and Akkurat (Lineto) as supporting typeface on the printed materials. 

Jaegher Bicycles 2
Source: www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.
Jaegher Bicycles 3
Source: www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.
The logo made up by the J and R
Source: www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

The logo made up by the J and R

Jaegher Bicycles 5
Source: www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.
Jaegher Bicycles 6
Source: www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

Typefaces

  • Grover
  • Swiss 721
  • LL Akkurat

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