The Tonight Show (originally just Tonight) will celebrate its sixtieth birthday in 2014. Coincidentally, the longest running non-news TV program happens to have a new host in Jimmy Fallon. Design agency Pentagram took a somewhat modern approach to an identity for a show that is changing in many ways. The design team chose not to reference any of the show’s past designs. This time, the logotype has two simple components, a realistic image of Earth’s moon and Pagan & Sharp’s relatively new typeface Sharp Sans.