Crate & Barrel
6 Comments on “Crate & Barrel”
The Northbrook installation seems to have a slightly more open C and a more angled r terminal. Grounds for assuming it was drawn from some photo type and scaled based on similar materials?
The lowercase r’s make it a pretty obvious tracing. The uppercase C is pretty innovative for 1962. Avant Garde came out nearly a decade afterwards.
This C&B logo was designed in late 1967. While Avant Garde (the font) didn’t arrive until 1970, Avant Garde the magazine was first published in 1967 sporting the ultra geometric lettershapes.
But, yeah, it’s probably a stretch to tag this work with the AG typeface. Detagged!
Stephen, I misread that first paragraph. 1967 makes so much more sense for the logo.
A lot of places say that Avant Garde #1, the magazine, came out in January of '68. Shortlidge made a pioneering decision by using that C. Now I’m wondering where his inspiration came from.
Does anyone know what font C&B is using this year in their holiday catalog?
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More Fonts In Use
Emancipation Proclamation stamp2012
- Gail Anderson
- Antonio Alcalá
Contributed by Chris Purcell