Newsweek logos and facts, 1933–2011
1 Comment on “Newsweek logos and facts, 1933–2011”
One lesson here for a long lasting brand is take a look at the old logos and see how well they lasted. The Newsweek slab logo arrived in 1939, before it was 10 years old. (I believe the change was made when the Astor family bought the magazine and turned it into a serious news weekly). This chronology shows a refinement in 1949, I believe done by M.F. Agha. Then there was the fat 70s version. Then the one I worked on with Jim. And then after 70 years of slab-serif logos (all quite similar to the public), they changed it. And what happened? It was sold down the river for $1. Several attempts at revival, including the return of Robert Priest, and the slabs are back. But, sadly, the future does not look good for the magazine.
Draw your own conclusion.