“Kinfolk is a slow lifestyle magazine published by Ouur that explores ways for readers to simplify their lives, cultivate community and spend more time with their friends and family”.* Stephen Coles identified the typeface for the title, “Optimus Priceps, a kind of messy Trajan by Manfred Klein” [See the detail below]. These roughened letters inspire thoughts of whittled branches or the uneveness of a handcraft. The body text is Adobe Caslon. The breathy use of whitespace and letterspacing recall a lot of contemporary Japanese design (often set in Garamond). The Kinfolk magazine, cookbook and website all have a slightly different palette of type, but maintain a similar feeling across mediums. The clarity and warmth of the type as it is used here compliments the associations the brand promotes, which all boil down to a clear set of values. This is a book not just for cooking, but a place to find lifestyle receipes.