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Queens Theatre

Contributed by Shiva Nallaperumal on Nov 21st, 2014. Artwork published in .
Queens Theatre 1
Source: new.pentagram.com Pentagram. License: All Rights Reserved.

Paula Scher’s new dynamic identity for the Queens Theatre is exquisitely modern. It uses Klim’s Founders Grotesk as the primary family and a subtly modified version of Optimo’s Theinhardt for secondary text.

The subtle modification of the ‘T’ in Theatre to match the ‘Q’ in Queens is a brilliant touch at bringing the identity to perfection.

Queens Theatre 2
Source: new.pentagram.com Pentagram. License: All Rights Reserved.
Queens Theatre 3
Source: new.pentagram.com Pentagram. License: All Rights Reserved.
Queens Theatre 4
Source: new.pentagram.com Pentagram. License: All Rights Reserved.
Queens Theatre 5
Source: new.pentagram.com Pentagram. License: All Rights Reserved.
Queens Theatre 6
Source: new.pentagram.com Pentagram. License: All Rights Reserved.
Queens Theatre 7
Source: new.pentagram.com Pentagram. License: All Rights Reserved.
Queens Theatre 8
Source: new.pentagram.com Pentagram. License: All Rights Reserved.
Queens Theatre 9
Source: new.pentagram.com Pentagram. License: All Rights Reserved.

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