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Stoptober

Contributed by Gareth Hague on Nov 21st, 2014.
    Stoptober 1
    Public Health England. License: All Rights Reserved.

    Stoptober is the 28-day challenge to stop smoking for most of the month of October. It’s based on the belief that after 28 days without a cigarette, smokers are five times more likely to give up smoking for good.

    A giant red inflatable ‘Stop’ sign is pushed around the country to raise awareness of the campaign and to mark the countdown to the official start of the challenge, 1 October.

    Supporting this, a mobile Stoptober roadshow tours the country, offering a range of care services. There is also a series of YouTube videos, with people sharing their experiences of quitting smoking. The circle motif is used throughout the graphics, in a range of bright, optimistic and summery colours.

    A custom version of Sylvia is used throughout the Smokefree anti-smoking initiative. Sylvia Light is used for advertising campaigns, Bold weights are used for the Quit Kit.

    Stoptober 2
    Public Health England. License: All Rights Reserved.
    Stoptober 3
    Public Health England. License: All Rights Reserved.
    Squishy stress-reliever from the Stoptober supplies pack
    Public Health England. License: All Rights Reserved.

    Squishy stress-reliever from the Stoptober supplies pack

    Squishy stress-reliever from the Stoptober supplies pack
    Public Health England. License: All Rights Reserved.

    Squishy stress-reliever from the Stoptober supplies pack

    Digital display on the BT tower in London’s Fitzrovia
    Public Health England. License: All Rights Reserved.

    Digital display on the BT tower in London’s Fitzrovia

    Stand from the touring Stoptober roadshow
    Public Health England. License: All Rights Reserved.

    Stand from the touring Stoptober roadshow

    Stoptober Supplies — a kit containing information and advice
    Public Health England. License: All Rights Reserved.

    Stoptober Supplies — a kit containing information and advice

    Stoptober quit cards
    Public Health England. License: All Rights Reserved.

    Stoptober quit cards

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