Norwegian supermarket chain Rimi uses Campton, designed by René Bieder and released in February 2014. Campton follows in the footsteps of Aurèle Sack’s popular LL Brown: It is a geometric sans-serif in which counters of ‘a’, ‘g’ etc. are not round, and arcs in ‘h’ or ‘m’ don’t flow smoothly into the stems. It has round dots, too. The caps are wider and less tall than in LL Brown, which gives it a chubbier look. Campton itself made it onto MyFonts’ Best Sellers list. What it might lack in originality, it makes up for in range: The family spans nine weights and has been complemented by the slab-seriffed Choplin.
In the Rimi prospectus, Campton has been paired with FS Sammy (2009), a rarely seen script that emulates chalk writing, designed by Jason Smith and Sammy Satwinder for Fontsmith.
2 Comments on “Rimi Norway”
Looks like Campton is no longer used: rimibaltic.com/sustainability
Well, Campton as well as Choplin aren’t suitable for reading anyway. At best, they work for display purposes.
[moderator’s note: comment was translated from German]
I concur that Campton is not the best option for smaller sizes or large amounts of text.
Rimi Norway is discontinued. The site you linked to is for the Baltic branch of this supermarket brand.