Assistant is a new publication that speaks of the past, present and future of fashion. As its name suggests, the aim is to highlight the figure of the assistant, the professional who works or has worked in the shadow of big names in fashion and want to become a big star of this industry in the future.
For the header, we rely on the idea that the assistant who develops his work behind the main figure, can also shine. The double use of ‘ss’ is taken to establish two levels and the ‘s’ that stays in the background gives it a color tone to become a shiner aspect within the word.
At the time of creating the magazine, a formal and delicate in few aspects of editorial design proposal is made, since the idea was to get a sleek and closed magazine from the cover to the end.
The concept is reinforced with details, headlines who play with typography in two planes, overlapping photographs, quotes treading photography, as well as the exchange of secondary typeface with the principal in the interview the star of the cover. Part of the richness of the magazine is very tactful, since the publication has the use of two different roles along with two smaller inserts help has enjoy this magazine.